"Sweet Dreams is an industry leader of the pack as far as design is concerned."
"Everyone else tries to emulate what Sweet Dreams has done...The quality and style and the way Scott and Denise treat the customers - all have an effect."
"You just take things that you bump into as you go along in your life and you make it your own and you reinterpret it. I think that's how almost everything we've done has been done."
The Inspiration
Growing up in Pensacola, Florida, Denise Sansing was taught by her mother Fran not only to appreciate fine things but also how to make them, and the legacy of that early training is the repertoire of distinctive and elegant designs Denise creates today for her own company.
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The Business
When designer Denise Sansing and partner Scott Beard founded Sweet Dreams 15 years ago, they set up shop in an apartment borrowed from friends. Today, with nationwide representation, worldwide sales and new design and production facilities in the Rio Grande Valley of Texas, the company is considered by many to set the standard for fine decorative accessories for the home.
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The American Dream
Whether trekking through Europe searching out beautiful new fabrics and trims or rollerblading her way through 12-hour days at her company's new manufacturing facility in McAllen, Texas, designer Denise Sansing has parlayed a love for beautiful things, an artist's eye for the unusual and a lot of hard work into the quintessential American Dream - a dream she shares with her partner Scott Beard, and one they appropriately call Sweet Dreams, Inc.
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