Growing
up in Pensacola, Florida, Denise Sansing was taught by her mother
Fran not only to appreciate fine things but also how to make them,
and the legacy of that early training is the repertoire of distinctive
and elegant designs Denise creates today for her own company, Sweet
Dreams, Inc.
"My mom
grew up without a father on a small farm in southern Alabama," the
designer relates. "She worked alongside her mother in the cotton fields
they rented out to sharecroppers in order to make a living. Wow! Now
that's something to give a daughter inspiration to succeed!"
When
Denise was young, her mother was well-known in Pensacola for the thousands
of elaborate Mardi Gras-style costumes she created for the city's
cotillions, fancy balls and parades. She would take Denise and her
sister on outings to gather "wonderful fabrics, laces, feathers and
spangles," recalls the designer. Even brass findings from the hardware
bin would become decorations on some elaborate costume.
"My mom
loves hardware stores," Sansing laughs. "She was always so open to
new ideas - always seeing things not the way they were meant to be
seen."
While
what she made for others was elegant and sometimes extravagant, Fran
Sansing carefully set a different example for her daughters.
"When
I was growing up one didn't spend money frivolously," Sansing recalled. "My
mom was getting all these magazines like Vogue and House and Garden,
and we would see all these beautiful things that we couldn't go out
and buy, so we just made them. It was just amazing the things we did.
We sewed literally all our clothes; we upholstered our furniture;
we made our draperies. We were foolish enough to think there was nothing
we couldn't do."
That
legacy has served Denise well as she and her partner Scott Beard have
built Sweet Dreams into an industry leader in fine home accessories.
The first pillows she created for the commercial market combined elegant
laces, which she had lovingly collected while living and working in
Europe, with antique dresser scarves and remnants of old fabric salvaged
from the ropa usadas (or rag stores) of South Texas.
"Someone
would throw away their grandmother's entire service of beautifully
monogrammed place mats, napkins, pillow shams - everything. After
we washed them, we would dye them pastel colors, then they were starched
and ironed and finally turned into intricate patchwork pillows. That
was our 'Monogram Series.' It was such an eccentric concept, incredibly
laborious, but really appreciated by people who had a sense of history
and knew old linens."
One of Denise's favorite recollections of those early days was a story related to her by Doris Sanders of Doris Sanders Ltd. at the World Trade Center in Dallas, who was the first to take a chance on the young designer.
Sanders tells of a group of women buyers coming into her showroom and seeing those early Denise Sansing designs for the first time. "They told her they thought they had found the rainbow," the designer recalls with astonishment.
Doris Sanders Ltd's owner, Sue Wyll, says that Denise Sansing is "truly the most creative designer in the industry. She sets the tone....Everyone is copying what she nurtured and cultivated."
And that view is shared by Doug McKoon, who owns showrooms in Atlanta and High Point. Calling Denise a "creative genius," he adds, "It's hard to believe that one person can create so much beauty....Denise's love of beautiful fabrics, her eye for color, her ability to create any style, her choices of trims, cords, braids, tassels, her exacting sewing skills, her sense of humor - all of these things combine to make her products unique."
McKoon also credits the experiences Scott and Denise have had as they traveled and lived in different parts of the world, including France, England, Israel and Africa, as being major influences on Sweet Dreams' line. "Visiting lots of different museums and meeting lots of different people had an affect on both of them, and especially on Denise's creativity," McKoon notes.
Denise likens her creations to the Victorian crazy quilt that was one of the company's first products. "The concept of incorporating all those different fabrics, putting on one's own decorative stitches like a little spider in the corner, along with the date - it's the personal documentation that gives value," she says.
"You just take things that you bump into as you go along in your life and you make it your own and you reinterpret is. I think that's how almost everything we've done has been done."